Alexander Tutungi is a strategist who helps creative, cultural, and mission-driven organizations navigate change with clarity.

Across brand, programming, communications, partnerships, and growth, he works with collaborators to define direction, align stakeholders, and build the narratives and experiences that move ideas forward.

Alexander’s work spans arts and culture, architecture and design, enterprise, technology, and founder-led ventures. When the challenge is complex, cross-disciplinary, or high-stakes, he brings structure, perspective, and calm to what comes next.

Raised in Los Angeles, he is currently based in New York City.

Alexander Is About…

Clarity in complex moments.

Stories that connect people to ideas, institutions, and one another.

Culture as something to be shared, not gatekept.

Collaboration, listening, and substance over ego.

Long story arcs: institutions, relationships, and work that endures.

Perspectives shaped by art, film, music, design, fashion, sports, and place.

“The thing that people find hard to understand is the magnitude of what’s here. The huge numbers of multiple cultures that live in the city, that come together in this beautiful and haphazard fashion. And the fault lines between them are sometimes where you can find the most beautiful things.”

– Jonathan Gold, Pulitzer Prize Winning Food and Music Critic

Services

Alexander is most useful when an organization is growing, repositioning, launching something new, pursuing a major opportunity, or trying to bring clarity to a messy communications or strategy problem. He partners in a variety of ways, including:

Brand &
Positioning Strategy

Clarifying what an organization stands for, how it’s positioned, and how its identity comes to life across touch-points.

  • Brand positioning

  • Brand identity development

  • Mission, vision, and values refinement

  • Brand architecture

  • Verbal and visual identity

  • Website narrative and content direction

  • Brand refresh strategy

  • Collateral and presentation narrative

Marketing &
Communications

Building the strategic foundation for campaigns, content, and communications that support visibility, engagement, and growth.

  • Marketing and communications strategy

  • Campaign strategy and messaging

  • Product and service positioning

  • Go-to-market narrative

  • Content strategy and editorial planning

  • Thought leadership strategy

Strategic Planning
& Advising

Helping turn complex goals, transitions, and opportunities into clear strategic direction and actionable next steps.

  • Strategic planning

  • Business development strategy

  • Growth strategy

  • Opportunity mapping

  • Partnership strategy

  • Stakeholder research and synthesis

  • Roadmap development

  • Workshop and retreat facilitation

  • Ongoing strategic support

Audience &
Experience Strategy

Designing stronger connections between mission, audience, programming, community, and place.

  • Audience strategy

  • Community engagement strategy

  • Programming frameworks

  • Visitor and customer experience strategy

  • Public engagement planning

  • Activation concepts

  • Spatial and programmatic alignment

  • Partnership models